MIAMI, FL - March 27, 2023: Entertainment veteran, Mari Urdaneta, launches new venture, 200% Media, and partners with world-renowned producers, Ludo Poppe and Peter Van Den Bussche and their company Eccholine on new adventure race/reality show, Destination Tomorrow: The Backpack Race to Tomorrowland, in a joint venture with Tomorrowland Brasil, one of the most iconic music festivals in the world.
Currently in early development stage, Destination Tomorrow: The Backpack Race to Tomorrowland is an adaptation of Eccholine's Peking Express, where six music-driven duos from the US and LATAM will compete in an exciting backpack race for the chance to win the ultimate VIP experience to the most sought-after music festival in the world, Tomorrowland Brasil. For over 40 days, these duos will race hitchhiking across six countries in South America (Colombia, Ecuador, Peru, Bolivia, Argentina and Brazil) completing challenges that will put their passion for music and the festival to the test.
With the anticipation of ticket sales going out on March 30th and the likelihood of them selling out immediately, this race might be the only chance these super fans get to live an experience of a lifetime. The question is, what would you do for tomorrow?
John Pollak executive producing on behalf of Allied Management Group (AMG), Ludo Poppe and Peter Van Den Bussche to serve as executive producers under the Eccholine banner, Filip Teerlinck will serve as executive producer for Tomorrowland and Mari Urdaneta will serve as executive producer for 200% Media with Bibiana Jimenez and Xianelly Guzman as creative leads. Production is set to start in July.
200% Media is the new venture of Dhana Media Co-Founder and Chief Creative Officer, Mari Urdaneta, who is behind projects such as Maradona: Blessed Dream for Prime Video, Su Nombre Era Dolores, La Jenn Que Yo Conocí for Univision and untitled Calle & Poché docuseries for Prime Video releasing later this year. Eccholine has managed productions of world-renowned TV hits like Ninja Warrior, Peking Express, and Nomads amongst many others.
About 200% Media
Founded by Mari Urdaneta, 200% Media is a production company that strives for work to reflect how we live our lives - without boundaries. Whether it be scripted or unscripted, film or series, Spanish or English, we collaborate with talent around the world to build the perfect team for each project. With Urdaneta as CEO and Xianelly Guzman as Development Executive, 200% Media is made up of American / Latinas focused on giving underrepresented artists the opportunity to shine in front of and behind the camera, adding unique female and multicultural perspectives to every story.
We are 200% Media. 100% Latino. 100% American.
About Eccholine
Eccholine was founded in 2010 by Ludo Poppe. Eccholine is a leading independent production & distribution group, specialised in delivering international line-production services that allow big & complex formats to be produced efficiently across the globe. Eccholine is headquartered in Antwerp, Belgium and has offices in London (UK) Madrid (Spain) and Bangkok (Thailand).
Eccholine is the exclusive distributor and international line producer of ‘Peking Express’, the world’s biggest adventure race reality format – over 60 series produced internationally to date. Peking Express continues to deliver blockbuster ratings in France (M6), Italy (Sky Italia/TV8), Hungary (TV2) and Poland (TVN) to name but a few.
Eccholine actively invests in the development of new formats & in partnerships with IP owners, production companies and broadcasters.
Eccholine also houses an in-house, specialist obstacle course design & construction division that works both for Eccholine’s line-productions (‘Ninja Warrior’ obstacle course for multiple territories) and external, 3rd party TV productions, advertisers and large-scale events (Gov Games Dubai 2023).
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